Innovative marketing strategies help brands connect with new consumers across various markets. These approaches are usually cost-effective, and can be combined with other techniques for maximum success.
Examples of this form of marketing are partnering with content creators whose followers align with your target market, and advertising on social media using demographic-based targeting.
Webinars or Virtual Events
Webinars are online video presentations focused on one specific subject that offer attendees the chance to interact in real-time via Q&A sessions and can serve as great lead generation tools, providing access and providing opportunities for interaction.
Virtual events provide an immersive experience that can take the form of breakout sessions, networking rooms, exhibitor booths and fireside chats. These events can help foster brand loyalty among attendees while providing long-term benefits.
Virtual events provide businesses with a wealth of data. Through polls and Q&A sessions, virtual events provide businesses with valuable insight into what their audience desires from your products and services, helping you develop more tailored offerings that differentiate from competitors.
Podcasts
Podcasts differ from radio and TV programs by being unregulated and can be created by anyone with the proper recording equipment. Furthermore, they tend to be much cheaper than other forms of content creation methods, making them accessible to a broader range of audiences. Podcasters typically monetize their shows through brand sponsorships, contextual ads, premium content subscriptions or brand ads; it is not uncommon for content creators to repurpose blog posts and articles into podcast episodes for further monetization purposes.
The world of podcasts – known as the Podosphere – is becoming an increasingly popular media platform. With over 100 million listeners in the US alone, podcasting represents an enormous market for your content. By creating podcasts you can establish yourself as an authority in your field while strengthening the relationship with your target audience and building them up as loyal listeners who eagerly want more information from you and purchase from you if done well; providing value through podcasts while keeping it entertaining can ensure their continued use by listeners.
Social Media
Social media refers to an umbrella of online activities that enable people to connect online and share information, including photo sharing, blogging, social networking sites like LinkedIn or Facebook, virtual worlds or video hosting services.
Social media as part of your marketing strategy helps humanize your business and establish it as an approachable presence that your target market can trust and connect with.
Social media success hinges on posting consistent, reliable, and knowledgeable posts – this establishes trust with your customers while strengthening brand loyalty.
Social platforms also provide instant messaging features, allowing your customers to interact in real time. This is an efficient and timely way to provide customer service requests without calling an 800 number and waiting on hold. Furthermore, using targeted advertising can reach wider audiences.
Email Marketing
Email marketing has long been one of the cornerstones of digital marketing, but its effectiveness still makes an impactful statement about your brand. Email is an ideal way to connect with and engage your target audience, while simultaneously building loyalty among existing and potential clients alike.
Emails can be tailored specifically to the recipient’s interests, needs, and pain points to encourage people to open them. This tactic is often employed in sales sequences for information products; however, it can also be an extremely effective strategy for eCommerce and software businesses.
Non-promotional emails (such as newsletters) can help brands build trust with their audiences by sharing tips, tricks, news articles, features, blog roundups and blog roundups that provide value without directly advertising a product or service. They’re the ideal complement to social media campaigns as they ensure you deliver content according to what audiences expect of you.
