When it comes to promoting your business, there are many different local marketing strategies that you can utilize. These strategies include co-sponsored events, customer reviews, and social media contests. Each of these methods can be extremely beneficial in your efforts to promote your business.
Social media contests
Social media contests are a great way to attract consumers to your brand. They are inexpensive and can help to grow your engagement. It’s also a great way to increase your reach and generate leads. However, if you want to run a successful contest, it’s important to set clear goals and understand the rules.
First, you’ll need to determine the type of contest you want to run. For example, you could have a product giveaway. This would require people to share or tag a post, and you’d count the number of shares and tags.
Another option is to offer a raffle. You could have a drawing each week or month. The prize should be something that’s relevant to your business.
Once you’ve decided on the type of contest you’re running, you’ll need to choose the platform where you’ll promote your contest. For example, Facebook is a popular platform, and a lot of users are on it. But, you might want to consider other social networks.
Google My Business listing optimization
Google My Business is a great way for local businesses to enhance their visibility online. By creating an effective GMB listing, you can drive traffic to your business and increase sales.
You’ll want to have a good-looking listing, including a photo or two of your staff, to improve your chances of getting clicks. Also, make sure to include your business address, hours of operation, and other important information.
You’ll also want to check out the Google Posts feature to promote your blog posts, pictures, and events. It’s a good idea to use keywords in your local Google post, but don’t spam the system by adding too many.
One of the most useful features of the Google My Business page is the option to add a booking button. This lets customers book appointments with your business without going through the consultation phase. The booking button can be linked to your website’s contact page or any appointment scheduling software.
Co-sponsored events
Providing a good experience for customers is a must, but tossing out a bunch of free swag is not the most cost effective way to woo them. Luckily, there are ways to do both. The best way to approach this is to find a partner that has a similar vision. This could include businesses with similar values and a similar customer base.
For instance, you could choose to partner with a local gym or health food store that caters to a specific niche, such as a fitness buff. This could provide a unique experience for customers and promote your brand as an industry connector. A partnership like this might also entail some marketing know-how, such as announcing your upcoming event on social media.
Getting your name in front of a potential customer at a local event is a great idea, especially if your company is small and can’t afford to pay a high price for advertising. There are plenty of free websites out there, such as Eventbrite and Meetup, that allow you to organize a community event, without breaking the bank. You may even get some of your own marketing team involved.
Google call-only ads
If you’re a business that offers services over the phone, you might want to consider using Google Call-Only Ads as part of your local marketing strategy. These ads work much the same way as regular search ads, except they encourage you to call instead. They can also help you generate more business, with a conversion rate 10 times higher than digital leads.
First, you need to set up a call-only campaign in Google Ads. This will include your budget and bidding strategy. You’ll also need to set up conversion tracking. Using attribution software is key to tracking leads. And, of course, you’ll need to test your campaigns.
Next, you’ll need to create ad groups. Make sure to select your business’s area codes and zip codes. Having a target audience in your ads can decrease your costs, but you’ll also want to increase your conversions.
Customer reviews
If you’re trying to market your local business online, you should know that customer reviews can be an essential part of your digital marketing strategy. Not only are they a great source of social proof for prospective customers, but they also help strengthen your brand.
Consumers depend on unbiased feedback when shopping for products and services. People use reviews to find out more about a company’s product, customer service, and overall experience. Reviews provide a way to engage with your customers and build relationships that benefit your business at every step.
Responding to customer reviews is a great way to show your commitment to delivering a positive customer experience. Customers feel heard and appreciated when they see a business taking action from feedback. This improves the customer’s relationship with you, which results in more business.
