Social media strategy should be an essential element of your marketing plan. To ensure it works effectively, assembling a team with representation from all departments is vital to ensure content optimization and delivery.
Business should keep abreast of current social media trends, according to PR Daily, Social Media Today and Talkwalker. These include an emphasis on metaverse theory and short-form video content.
1. Focus on Content Creation
Content is at the core of any successful social media strategy. Not only should you focus on crafting captivating click-bait titles or publishing company news blog articles across all channels – but you should also monitor competition and utilize Google Analytics data to get an understanding of who your target audience is.
Build community. Marketers consider this an essential aspect of their overall social media strategy, as an engaged audience can help build brand loyalty while levelling the playing field online.
Content trends to watch out for in 2023 include short-form video. Gen Z and Millennials favor short videos as an educational way of discovering new products, and 54% of social media marketers are investing in them this year. Repurposing old posts into Instagram Stories or survey results reports into infographics will continue to be effective strategies – blogs can easily become Instagram Stories while infographics will also continue being produced from this content.
2. Prioritize Twitter
If your small business wants to be noticed on social media, Twitter should be your priority platform for content distribution and user interaction. Marketing expert Mark Schaefer strongly suggests prioritizing Twitter over Facebook for every business’s marketing goals.
Twitter provides businesses with an effective tool for swiftly responding to crises that unfold on its platform. When disaster strikes, businesses must quickly communicate with customers and address any complaints quickly – for instance, Zappos stands out in this area as they make responsiveness part of their brand identity.
Twitter is also an effective platform for raising brand awareness – in fact, 77% of marketers who were surveyed by Nielsen reported having utilized Twitter successfully for marketing efforts.
3. Invest in a Social Media Management Tool
Social media is an ever-evolving space, from algorithm updates to platform changes; therefore it is critical for social media managers to stay aware of emerging trends and technologies to stay ahead of their competition.
To achieve this goal, it is imperative that you locate a social media management tool that aligns with your business goals and workflows. Before selecting one, it would be useful to outline your business goals as well as metrics used for measuring return on investment (ROI). This will enable you to narrow down a shortlist of possible tools which might meet these criteria.
Social media provides businesses with an incredible opportunity to meet their business goals through product launch, brand building and customer relationships. To take full advantage of this, businesses must invest in a social media management tool capable of supporting business success for 2023 and beyond – start a free trial of Sprout today and see how we can assist with managing social media!
4. Optimize Your Website
Social media marketers who know their stuff are always learning, adapting and revising their strategy in response to new consumer behaviors and trends. While it can be tempting to jump on every bandwagon that emerges on social media platforms like Facebook or Twitter, focusing instead on what will provide long-term benefit is always better in today’s ever-evolving online environment.
If your ecommerce business sells products through multiple channels, optimizing for each one to provide an enjoyable customer experience is paramount. This may mean including Shoppable posts in Instagram marketing efforts and activating product catalogs on Facebook as well as adding “buy” buttons on Twitter and Pinterest posts for example.
Don’t forget to invest in an omnichannel management tool; research from Mediatoolkit and Hootsuite indicates that 87% of marketers utilize one to manage all of their social media accounts, providing you with a full view of each account so you can make smarter decisions regarding content and ads.
