To compete with big retail, small businesses need to market themselves well. Although they may have great products and services, they can’t attract customers without the right marketing tools. Unfortunately, many small business owners do not understand the importance of marketing and how to effectively use social media to attract customers. This is a mistake that can end up costing them a large amount of money. It is possible to gain an extra 20% in sales just by implementing the right marketing tactics.
Small businesses can compete with big retailers by leveraging their personal relationships and local community. By telling customers firsthand stories about their business and providing a personalized experience, small businesses can attract potential customers away from big brands. They can also compete by showing customers what makes them different than big retailers. The small retailer’s unique story can help customers make up their minds about why they are better than big companies.